Decades ago, recruitment ads called on men to serve their country in times of need. Today, that same spirit of duty is needed more than ever, but on a different kind of front line. One that shapes the future. 'Answer the Call' challenges men to step up as mentors in this recruitment-style campaign that reframes mentorship as a mission. The country once depended on them. Now, the next generation is counting on them. A Little Brother is waiting. The message is simple: you already have what it takes. Now it’s time to show up.
