Rainbow Railroad: Planting Seeds of Change
Awards: šĀ Titanium (Best Overall) | š„ Gold (Best in Agency)
My Role: Ideation (with team), Design/Production, Video Editing
To raise awareness and support for Rainbow Railroad, we symbolize the strength of the LGBTQI+ community with the resilient gladiolus flower. Dramatic flower drops, with gladioluses spilling from branded trucks at iconic locations and government buildings, we turn heads and spark action. Donors receive a digital print of theĀ gladiolus flower, while big supporters get a bulb to plant, spreading hope one bloom at a time.
