Freezer Fix: Logo/Package Design
Freezer-Fix isn't just ice cream. It's a dose of delicious nostalgia inspired by my mom's community-famous Pistachio and Mango recipes. I took on the challenge to make this comforting treat come to life (on the off chance my mom decides to make this into a business and add more flavours). Tired of seeing the script/handwritten vibes, I went with the 8-bit aesthetic, linking the product to the design: ice = cube = pixel.
I made a custom pixel font and a cubed pattern to give the packaging a fun, digital pop. The deep charcoal background makes those vivid flavour colours (like that mango gold or berry pink) hit even harder.
