Jell-O: Bringing Back the Wobble
The Challenge: Modernize Jell-O’s brand perception by shaking off its outdated "hospital food" reputation, transforming it into a vibrant, high-energy icon of playful joy for a new generation.
The Solution: Life’s better when it wiggles. Built as a multi-touchpoint experiential campaign, we refocused the entire brand around its most ownable physical asset: the wobble. I co-created a visual system that scales across multiple sensory touchpoints. This included interactive OOH "Wobble Cam" mirrors at subway stations, immersive floor experiential takeovers, and custom digital filters, proving how a playful graphic concept can flex from high-traffic physical areas into an integrated social experience.
The Solution: Life’s better when it wiggles. Built as a multi-touchpoint experiential campaign, we refocused the entire brand around its most ownable physical asset: the wobble. I co-created a visual system that scales across multiple sensory touchpoints. This included interactive OOH "Wobble Cam" mirrors at subway stations, immersive floor experiential takeovers, and custom digital filters, proving how a playful graphic concept can flex from high-traffic physical areas into an integrated social experience.
My Role: Ideation (with team), Art Direction & Design
Collaborators: Nandika Kashyap, Hiba Zahir, Kareena Pinto, Dillon Stephenson & Chloe McElcheran
Collaborators: Nandika Kashyap, Hiba Zahir, Kareena Pinto, Dillon Stephenson & Chloe McElcheran
