Rainbow Railroad: Planting Seeds of Change
Awards: 🏆 Titanium (Best Overall) | 🥇 Gold (Best in Agency)
To raise awareness and support for Rainbow Railroad, we symbolize the strength of the LGBTQI+ community with the resilient gladiolus flower. Dramatic flower drops, with gladioluses spilling from branded trucks at iconic locations and government buildings, we turn heads and spark action. Donors receive a digital print of the gladiolus flower, while big supporters get a bulb to plant, spreading hope one bloom at a time.
My Role: Ideation (with team), Design/Production & Video Editing
Collaborators: Alexander Grella, Pura Varatharajah, Bronwyn Keith & Ethan Bryce
