Kodak: Print the Story
Let’s be real: your cloud storage is where memories go to be forgotten. Inspired by my family's own collection, this campaign for Kodak is a reality check for the digital age, proving that pixels are just that. I leaned into the messy and human side of photography, celebrating the coffee stains, frayed edges, and scribbled notes that data just can't replicate. Because hard drives fail and clouds evaporate, but paper lives to tell the tale.